Joh Foundation Product Development Competition 1st Place
Propelled by a mission of sustainability, Big Wave makes a huge splash in the plant-based alternative market with Salm’n, a delicious vegan salmon fillet in a lemon herb sauce. With 17g of protein and 1.1 g of DHA, it is comparable to wild Atlantic salmon (19.8 g of protein and 1.1 g of DHA), and exceeds an excellent source of protein and calcium and good source of fiber and iron. %DV protein is based on a PDCAAS of 1.00 for soy protein , because 98.2% of protein is from soy. Made of a flaky tofu matrix, a fat gel of algae and coconut oil, and an umami-packed marinade colored with beets, it looks, tastes and flakes like real salmon. Pre-marinated in a delectable lemon herb sauce in a vacuum-sealed package, at $8.20 per 2-serving retail package, Big Wave Salm’n can be pan-fried or baked for the perfect date-night dinner or quick lunch. As the demand growth of the plant-based alternatives market is predominantly controlled by flexitarians, foodies, Gen Z, and Millennials, Big Wave Salm’n will target these consumers in addition to vegans and consumers allergic to seafood.