Ripped Ranch

According to the Top Food Trends of 2019 published by Food Technology magazine, consumers are seeking new foods that offer dietary advantages . In 2017, 60% of adults sought to add more protein to their diets. Likewise, 30% of consumers choose foods that help maintain satiety, while 39% choose products that help with weight maintenance. With this in mind, the target market for Ripped Ranch focuses on the psychographic segmentation of people who live a diet-conscious lifestyle. For instance, consumers who may be conscious of dietary needs could be vegetarians, Lacto-vegetarians, or semi-vegetarians. However, an improperly constructed vegetarian diet could lead to protein deficiency, thus, alternative protein sources to supplement deficiency are typically sought. For weight maintenance, high-protein diets are known to provide longer-lasting satiety that could eventually help manage weight .